This system automatically identifies and tracks the location of consumers in real-time as they enter a designated zone. Fixed reference points receive wireless signals that determine location, trigger proximity marketing, and provide key data such as footfall, dwell-time, return visit count and new versus repeat visits.
Data analytics provide insights about consumer behaviour on-site, and allow targeted campaigns to be matched with specific consumer profiles, based on preferences.
Powerful Segmentation and
Konverzion provides a simple and straightforward method to send targeted, relevant email and push notifications, and define target segments based on consumer data.
Geozones and Proximity
Geo-zones automatically trigger push notifications the instant a customer enters the area. The platform has a cool-down period to ensure a consumer is not overwhelmed with push notifications.